We Construct The Best Strategies For Entering The Indian Market

AIM Direct’s services range from brand/product registration and launch strategy to sales solutions. We provide strategy, marketing, transformation, and digital solutions that are focused on the target market. While entering the market, AIM Direct also helps in setting up a price model for the products making the brand much more economically viable.

AIM Direct’s strategies are firmly based on what’s appropriate for the given market segment, thus we provide an array of business strategies that involve research on the target population, Internet users, bank accounts, online shopping habits, online retail, and more. AIM Direct also focuses on boosting participation from foreign enterprises to power the national retail and E-commerce infrastructure. Be it international brands or fresh entry-level ones, these are some of the core aspects to consider.

The most important part about setting up a business in an international environment is finding partners who are reliable and on the same page as your brand. AIM Direct helps brands by curating the right partners to help establish a strong supply chain. We help you set up a powerful network that works alongside your brand towards greater success. Having these partners on board can help you understand the local needs better and reach the right consumers to sustain a long-term position in the market. Moreover, having the right price perception greatly determines a brand’s success. Overpricing your products will never help. The Indian market demands brands to be sensitive about their costing and this is where our consultation makes the difference.

India is on the edge of becoming the most populous country in the world, however, its strength lies in its diversity despite its population. For this reason, brands must understand various economic and social aspects before entering the Indian market. The income level, social beliefs, and cultural values greatly impact the buying nature of Indian consumers. AIM Direct resolves this challenge with its in-depth understanding of consumer habits and aspirations, helping brands achieve the right success.

India’s business laws and regulations are constantly evolving and require brands to stay at the top of their game. We, at AIM Direct, help you navigate the regulatory regime by interpreting these laws conservatively. AIM Direct also provides international marketing strategies that will help the regulatory landscape work in favour of your brand. Alongside, we also help brands evaluate joint venture opportunities in forensic detail.